Speaker Bios

Darcy Bixby


Darcy Bixby, CAPS, NAAEI Faculty, is a Regional Director at Westdale Asset Management.  Darcy is responsible for 8 assets in the DFW area.  She has been in the real estate and/or property management industry for 20 years.  Darcy is active with the local apartment association and is the co-chair of the Education Committee at AAGD.  She also volunteers at local homeless shelters, giving confidence and information to women that are re-gaining their independence.  Darcy is embarking on a speaking career and recently was added to the NAA Education Institute.  She enjoys sharing her comedy relief with others. 

Jerry L. Carlton


Jerry has represented property owners and managers for over 30 years in all aspects of their business. These include evictions, fair housing claims, tenant disputes, lawsuits and bankruptcies, vendor and contractor agreements, disputes and lawsuits. He also represents clients in a wide range of employment law issues, including employment agreements, handbooks, hiring and firing issues, discrimination, wage and hour law and overtime claims. He is with Glast, Phillips & Murray, P.C., a 60 attorney Dallas and Houston law firm, and is licensed to practice in all Texas state and federal courts.

Tracy Cherry

Tracy Cherry, is a Marketing Strategist with Sprout Marketing, a marketing agency exclusively for multi-family housing. She began her career in property management as a leasing consultant in 1997 and was a successful Marketing Director who bridged the marketing and social media needs of 22 communities. Tracy brings over 20 years of experience in sales and management. She loves marketing and feels you should keep your ideas fresh and forward thinking, while being fun and rewarding. On a personal note: Tracy lives in Frisco with her husband, Brandon and three children, Cate, Cole and Jake. 

Beth Doty

Beth Doty, stumbled into the multifamily world shortly after moving from Long Island, NY to Dallas, TX to pursue a lifelong dream of becoming a teacher. She quickly realized the multifamily industry was her calling. Over the years she has held many positions on the management side and is currently the National Sales Director with Capture the Market and oversees a team of 5. Beth is a frequent speaker throughout Texas and the nation on topics such as leasing, marketing, and social media. She has made a mark for her dynamic training style and brings lots of energy to the classroom.

Rick Ellis


Rick is a 55-year old teenager who has been involved in the apartment business for over 30 years. Starting as an onsite assistant manager and leasing consultant, Rick directed a fast growing apartment portfolio from two properties in the Dallas area to over 6000 units in four states. In 1984, he founded ELLIS Consulting Group in Irving. Now the name ELLIS has become synonymous with the finest market consulting, training, and contract leasing to the multi-family industry. Rick also founded the largest apartment mystery
shopping company in the United States. Rick is a graduate of Abilene Christian University receiving a BA and a Masters in Theology.

Stephanie Graves


Stephanie Graves, CAM, CAPS, NAAEI Faculty, is a dynamic speaker that has been entrenched in the multifamily industry for two decades. She tackles all levels of assets from new construction to properties that many of you would think twice about operating. She offers her expertise in property operations and marketing and presents a wide spectrum of insight into the multifamily world. She has a Bachelors in Communications and is the founder of Q10 Property Advisors, a group of industry professionals that advise and educate multifamily professionals throughout the country. Stephanie brings flair and excitement into her sessions and her attendees appreciate that she consistently provides real tools to take home and implement immediately.

Sherre Helmer


Sherre Helmer, NALP, CAM, CAPS, CPM, is a professional trainer who started her own training and consulting company, Dynamic Training for Results. Her seminars and workshops are filled with real life experiences, based on the knowledge obtained throughout her career as an onsite community manager, regional property manager in multiple states, Vice President of a real estate company and Director of Training for several large property management companies. Sherre has served as an Instructor at Ball State University in the Residential Property Management program. She was Lead Subject Matter Expert for the most recent NALP revision.

Valencia Hooper


Valencia Hooper, LMSW, is a licensed Master of Social Work for the State of Texas. She has worked as a professional social worker in Nebraska and Texas since 1979. Currently she works for the Dallas Police Department in the Crises Intervention division as a geriatric social worker. In addition to her work for DPD she is an adjunct professor in Social Work at Eastfield College. She is the past chair of National Alliance on Mental Illness in Dallas, the Hoarding task force of greater Dallas and adult protective services community board on the local and state levels.

Hollie Lawing

Hollie is a District Manager with Resource Residential. Hollie started in the business as a leasing consultant in 2001. For the past 13 years, Hollie has worked onsite with roles ranging from Leasing Director, Community Manager, and Business Relations/Marketing and most recently, Regional Portfolio Manager. Hollie’s passion for education and training mixed with the desire to have fun has landed her in two Thinklink presentations and the Assistant Managers Club for AATC and has recently joined AAGD Education committee.

Donna Olson

Donna Olson, is recognized as a consultant, troubleshooter, workshop leader, dynamite trainer, awesome conference emcee and “special guest” crowd pleaser! She has designed, implemented, and presented training, sales/leasing, marketing and leadership programs. Donna has also been recognized as an expert on supervisory skills, communication, diversity, harassment and fair housing issues. As a consultant she has performed hundreds of troubleshooting assignments for management companies throughout the country. Trainer Donna may not tell you what you want to hear, but she’ll certainly tell you what you need to hear to improve performance and get results! 

Jennifer Owen


Jennifer Owen, Attorney, a graduate of Washington University School of Law, has been practicing law since 1986 and has been active in The Apartment Association of Greater Dallas and the Legal Services Program.  Ms. Owen is a frequent speaker at legal seminars and is an author of the Briefcase column in Rooflines.  In addition to business litigation, Ms. Owen concentrates her practice in landlord/tenant and employment law.  She has represented property owners and managers in eviction suits, security deposit claims, fair housing matters, property damage, personal injury and deceptive trade claims, construction warranty claims and employment matters.  

Laurie Pascoe-Root


Laurie Pascoe-Root, CAM, CAPS, NAAEI Faculty, is a regional manager for Capstone. She has 30+ years of experience specializing in training, marketing and property management. As a trainer, she has developed programs that not only improve performance, but also motivate winning teams. Laurie is a person of vision and passion who has proven that she knows what it takes to succeed in this industry. She continues to inspire others to be their best! Laurie was AAGD Education Committee co-chair for two years. She is also a recent TAA Leadership Lyceum graduate. She is also an AAGD Legend of Education 

Bradley Roschyk


Bradley Roschyk, CAM, CAPS, NAAEI Faculty has over twenty years of coaching, training, and most importantly, real-life, in the trenches business experience, his view is different.  He appreciates and shares that leadership is a choice and not about a title, tenure or position.  Leadership is for everyone, every day. His fusion of real-life stories and connection with the audience will drive an intimate and intense learning experience for every individual. Bradley has served in a management role with several multi-family management companies.  He holds both a Certified Apartment Manager and Certified Apartment Portfolio Supervisor designations with the National Apartment Associate and is a member of the faculty for the National Apartment Association Education Institute. 

Anne Sadovsky


Anne has been in the industry since 1968 and is a former Vice President of Lincoln Property Company. She is a contributing writer for many publications and is often quoted in articles pertaining to the apartment industry. MultiHousing News named her one of the top trainers in the industry, and The Brainstorming Conference honored Anne with a Legends Award in late 2005. She is also one of AAGDs valued Legends of Education. Anne has flown over one million miles sharing her knowledge and wit, and has been featured in many national magazines.

Lia Nichole Smith

Lia is VP of Education and Consulting at SatisFacts. Lia has over seventeen years of experience in training, property management and marketing. Lia began her training career at Nextel Communications in 1996 where she was responsible for training over 1,000 Customer Care Representatives. After leaving Nextel in 2002, she embarked on a new career in property management as a Leasing Associate with Lincoln Property Company, and steadily moved up the ranks. Lia was able to merge the worlds of training and property
management when in 2006 she became the Director of Training and Marketing at SPM Property Management, a 14,000+ unit portfolio; this included creating the SPM Online Academy

Jann Villanueva


Jann began her career in the Apartment Industry in 1998, working as a leasing consultant with Barnes Real Estate Services. Jann elevated through several positions and was an Apartment Manager with Capstone Real Estate Services when she decided to leave property management in 2006. Jann went to work for Apartment Home Living before joining The Liberty Group in 2009. Jann has experienced great success with the Liberty Group and currently serves as the Dallas Branch Manager. Jann is actively involved in the AAGD/AATC, volunteers on several committees and is an AAGD Mentor. Jann’s passion for the Multi-Family industry fuels her dedication. 

Sue Weston


Sue brings 30 years’ experience as Vice president of Operations, Director of Human Resources and Vice President of Learning and Development. She also served as the Director of Education for NAA and earned the prestigious ACE award for education excellence in 2009. Over the last five years she has presented scores of programs at associations and companies across the nation. Her operational and strategic experience brings value for both asset performance and talent development. She also AAGD’s newest Legend of Education for 2014.