Building Your Brand In Multifamily

Tracy Cherry, Director of Marketing, NE Property Management
Tracy Cherry serves as the Marketing Director at NE Property Management, where she oversees property marketing efforts and ensures brand cohesion. With a wealth of experience in Property Management, Tracy has held diverse marketing roles, demonstrating proficiency in management, strategic planning, budgeting, social media management, resident retention, outreach marketing, in-house training, community engagement, leasing protocols, and vendor relationship management. She actively contributes to industry education, having led educational sessions at esteemed platforms such as the Apartment Association of Greater Dallas, Texas Apartment Association, Apartment Association of Tarrant County, and provided tailored instruction for independent management firms. Tracy is deeply committed to elevating standards and fostering growth within the property management industry.

Lani Gardner, CAM, CAPS, CAS,  NAAEI Faculty, Regional Sales Director, Zumper
Lani Gardner began her multifamily career in 1986 with Chasewood Properties.  Throughout her career, Lani has excelled in a variety of roles as both a supplier and owner/operator, including being the Regional VP with Dayrise Residential.  As a member of the National Apartment Association Faculty, Lani's love for the multifamily industry leads her to share her skills and experience by facilitating industry programs, including NAAEI Credential Programs.  A vital part of AAGD, AATC, TAA & NAA, Lani Gardner is a renown and beloved asset who has proven her dedication by receiving a multitude of professional designations including CAM, CAPS, CAS, ARM, and HCCP.

All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.

All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.